Why “Beyond Altruism” Is the Book Every Changemaker Needs Right Now
For years, we’ve been told that charity is the answer, that scaling projects, growing budgets, and serving more people automatically translates into greater impact.
But what if that very model is holding us back?
In Beyond Altruism, Rich Jones makes a powerful argument for a new kind of leadership, one that rethinks how we “do good” in a world that desperately needs something different.
This isn’t another book romanticising charity. It’s a bold, necessary manifesto for leaders who are disillusioned by traditional models and determined to build meaningful, measurable impact without compromising dignity, purpose, or sustainability.
From Altruism to Accountability
Public trust in charities is falling. The boundary between “doing good” and “doing business” has blurred. Yet within that tension lies an opportunity, to design something better.
Beyond Altruism calls for a purpose-first economy: one where social entrepreneurship thrives not on pity or paternalism, but through partnerships, innovation, and accountability.
Drawing from real-world examples and frontline experience, Rich explores how social enterprises and community leaders can redistribute power, centre dignity, and reimagine growth as something deeper than scale.
This is not a call to abandon charity, it’s a call to evolve it.
A Roadmap for the Next Generation of Changemakers
Whether you’re a founder, funder, or frontline leader, Beyond Altruism is packed with practical insight and moral clarity.
It challenges the “growth = good” narrative, offering tools to build teams that balance courage with care and systems that prioritise justice over optics.
If you’ve ever felt that the charity treadmill keeps turning without changing the track, this book is for you.
💡 Pre-Order Price: £7.99 (RRP £9.99) — Order here
Join the Conversation
📅 Launch Date: Tuesday 21st October
📍 Venue: The Foundry Project, Manchester (Basement Room)
⏰ Doors at 7.30pm | Launch at 8pm | Tickets only
Places for the launch are limited, so secure your spot early.
Join us as we explore what comes next for leadership, impact, and the courage to move beyond altruism.
A Final Word
We don’t need bigger charities. We need braver leaders, those willing to trade ego for empathy, and scale for systems change. Beyond Altruism is an invitation to become that kind of leader.
